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Innovate to Succeed - Course reference No GWYT/8/S
This course will develop your understanding of the concept of Innovation Potential and how to write your own Innovation Strategy, exploring methods of encouraging a culture of innovation within your business venture.
You will be given the opportunity to look at different examples of innovative practice and ideas and how to use and identify sources of new knowledge and implement the Knowledge Creation Spiral within your operational plans.
Course Aim
This course will introduce you to the theory and practice needed to construct your own marketing strategy in order to attract profitable customers
Learning Outcome
By the end of this course you will have:
1) To have identified an innovation project that can be implemented over the next 12 -months.
2) Understood the key changes necessary to facilitate the adoption of innovation practice within your business venture.
3) Determine the R&D processes that can underpin the innovation project identified for your business venture.
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