GAIN WHILE YOU TRAIN
Anyone Can Be An Entrepreneur - Course reference No GWYT/4/M
This exciting course will help you to create the essential momentum to drive your business growth by introducing you to the theory and models needed to construct your own marketing strategy so that high value profitable customers can be attracted or targeted within your budget. You will develop your ability to plan the development of your product or service, using the S.P.E.A.R. Model (Spooner M 2013) with some attention given to the psychology of buying behaviour and practical time given to writing your marketing campaign.
Course Aim
This course will introduce you to the theory and practice needed to construct your own marketing strategy in order to attract profitable customers.
Learning Outcome
By the end of this course you will have:
1) Determine how to create value for your customers.
2) Identified your target customer and determined their needs or problems.
3) Explored the various theories and methods that governs the buying behaviour of your target customers.
4) Develop an understanding of the fundamental principles of excellent communication.
5) Outline some key ideas for a marketing campaign
6) Identify 2 key actions to develop your marketing strategy
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